Banco Ciudad boosts customer relationships with Microsoft Social Engagement

Banco Ciudad uses Microsoft Dynamics Marketing and Social Engagement to interact with its customers, prospects and community in general. Automated campaigns, real-time analytics, end-to-end marketing integrating social channels.

Challenge

They managed social media posts manually, each one separately, as if they were individual users.

Solution

Administraban las publicaciones en redes sociales de forma manual, cada una por separado, como si fueran usuarios particulares.​

Benefits

• Centralized administration in different networks.
• Improvements in the planning, publication and follow-up of posts.
• Time reduction by 50%.
• Possibility of testing campaigns before going into production.
• Web tool in the cloud, allowing to operate at any time and from anywhere.

"We evaluated different alternatives and found that Microsoft Dynamics Marketing and Microsoft Social Engagement had the functionalities we needed; moreover, being a cloud service we could implement it immediately, and it offered us the flexibility we needed."

Juan Pablo Boccardi
Head of Digital Channels.